A new study shows that just about half of all Americans are now using social media sites, such as Facebook.
If you’re not using it, your missing out on business.
Read the article here:
http://news.radio-online.com/cgi-bin/rol.exe/headline_id=b12325
Apr 5
I know that some of you still tell me you just don’t get Facebook, but I know you all get more customers, and working the social media is one way to do it. Here’s an article from Sunday’s business section in the Journal Gazette.
BTW, King Marketing is now providing social media content for several of our clients on a monthly retainer type of basis. Give us a call and we can talk more about that.
http://www.journalgazette.net/apps/pbcs.dll/article?AID=/20100404/BIZ01/304049963
Mar 22
Something that may look good 7 years ago, may not be so great today. Web technology has changed so much within the last year, let alone the past 7 years, so it’s a good idea to bring old websites up-to-date. Our successful, user-friendly web sites reinforce your brand, use a marketing approach to boost sales and increase traffic to your web site.
Build on what you already have, a web site redesign is less expensive than starting from scratch. If you do need to start from scratch, contact us to find out what our web designers can do for you! (260) 489-2884
Preferred Auto was getting tired of seeing a competitor on TV. It seemed they were on all the time. Turns out, they were using a technique called bookends. Instead of running one single 30 second commercial, you run two 15 second commercials in the same commercial break. In other words, when the commercial breaks start, they run your 15 second bookend commercial first, then all the other commercials, then finish with your second 15 second commercial. That way, you bracket the commercial break, or, as the industry calls it, bookend it. Downside: 15 seconds is very short. Upside: It seems as if you’re on twice as much. You can use one 15 second commercial, or several. Preferred Auto is using two, as you can view here:
All Cash Academy asked us to design some banners to cover up a semi-unsightly wall leading to their seminar room. The doctors attending the seminars walk by this wall numerous times while in town for training. The vinyl banners not only look great but help build excitement for the doctors.
Banners draw attention and help promote your business
Freedom Awaits, underwent some major changes this year and wanted to start the new year off with a new name, Dr. Richard Busch All Cash Academy, and a new identity. King Marketing created their new logo, business cards, letterhead, envelopes and more.
Auto websites like Cars.com and Autotrader.com, know that videos are important to web users. They now allow their dealers to include a web video that shows off the dealership and let’s buyers learn a little more about them.
Here’s one we just finished for Preferred Auto. It wasn’t produced to entertain, just to inform car buyers about the dealership in a direct and simple manner.
Watch this video intergraphic and see some astounding statistics about the world wide web.
Highlights include the dominance of Facebook and the number of videos viewed by the average user every day.
When you finish, build a Facebook page and add some videos to your website.
JESS3 / The State of The Internet from JESS3 on Vimeo.
You can say you have a good installation team, or you can let your prospective customers meet some of your staff, watch them in action, and watch a few testimonials. Since Workspace Solutions works with a very specific market, you may not have formed any particular opinion about them. Watch this video we just produced for them and see if you don’t end up thinking that this is a pretty big time outfit.
Workspace Solutions installer video produced by King Marketing, Inc
Jan 27
The Arbitron Radio ratings are out for the Fort Wayne radio market, and with three notable exceptions, most stations stayed within their normal rating range. The exceptions were drops by the two big A/C stations, WAJI and WMEE, and a big increase for Country, WBTU.
In past years, Christmas music has been a big ratings hit. This year, it may have lead to the decline of WMEE, WAJI, and WGL. (WJOE also played all Christmas music, but this is their first official ratings period, so we don’t know how their audience was affected.
The problem may have been that this year there were four all holiday stations instead of three, and that they all started earlier than past years. They may have just spread their limited audience around, while driving away their regular listeners.
Where did they go? How about WBTU which nearly doubled their 12+ share. They came in third, a whisker behind K105, and well behind market leader, WOWO.
My bet is that one or two of the all holiday stations won’t be doing it next year. Let’s just hope we don’t go from four to none. I really enjoyed the Christmas cheer on all four stations this year.
You can view the 12+ shares at
http://www.stationratings.com/ratings.asp?market=165
Of course, no smart advertiser used the 12+ numbers to buy advertising, but they are interesting to watch and often reflect growth or reduction of overall audience.