Preferred Auto was getting tired of seeing a competitor on TV. It seemed they were on all the time. Turns out, they were using a technique called bookends. Instead of running one single 30 second commercial, you run two 15 second commercials in the same commercial break. In other words, when the commercial breaks start, they run your 15 second bookend commercial first, then all the other commercials, then finish with your second 15 second commercial. That way, you bracket the commercial break, or, as the industry calls it, bookend it. Downside: 15 seconds is very short. Upside: It seems as if you’re on twice as much. You can use one 15 second commercial, or several. Preferred Auto is using two, as you can view here:
Archive for category Video Production
Auto websites like Cars.com and Autotrader.com, know that videos are important to web users. They now allow their dealers to include a web video that shows off the dealership and let’s buyers learn a little more about them.
Here’s one we just finished for Preferred Auto. It wasn’t produced to entertain, just to inform car buyers about the dealership in a direct and simple manner.
Watch this video intergraphic and see some astounding statistics about the world wide web.
Highlights include the dominance of Facebook and the number of videos viewed by the average user every day.
When you finish, build a Facebook page and add some videos to your website.
JESS3 / The State of The Internet from JESS3 on Vimeo.
You can say you have a good installation team, or you can let your prospective customers meet some of your staff, watch them in action, and watch a few testimonials. Since Workspace Solutions works with a very specific market, you may not have formed any particular opinion about them. Watch this video we just produced for them and see if you don’t end up thinking that this is a pretty big time outfit.
Workspace Solutions installer video produced by King Marketing, Inc
2010-The Year of The Web
Jan 18
In 1996, I downloaded a beta copy of Microsoft Front Page and began learning how to make websites. I produced a four page site for one of our advertising clients, and offered it to them at no charge provided they paid for the hosting. Their response, “What would we do with that?” A few years later, they paid for a site, and remodels every couple years after that.
In a very short time, the internet has gone from an unknown to the very center of any businesses’ marketing. Until very recently, users were driven to web sites from advertising. You put your web address on your business card, your sign, your TV/radio/newspaper ads, yellow pages, etc.
That’s all still good, but many more people are being driven to a website from the internet itself, through search engines, ad-words, links and banner advertising. In other words, websites are generating business in and of themselves.
Everyone expects you to have a website, and most businesses do. But, if your site it doesn’t have the information it needs in an easy to understand and navigate manner, or if you don’t have demonstration videos, or you are leaving off important information that people need to know in order to buy, you may as well shut it down and save the hosting fees.
2010 will be the year that the internet became vital to every business. In the months to come, we will share some of our