In 1996, I downloaded a beta copy of Microsoft Front Page and began learning how to make websites. I produced a four page site for one of our advertising clients, and offered it to them at no charge provided they paid for the hosting. Their response, “What would we do with that?” A few years later, they paid for a site, and remodels every couple years after that.

In a very short time, the internet has gone from an unknown to the very center of any businesses’ marketing. Until very recently, users were driven to web sites from advertising. You put your web address on your business card, your sign, your TV/radio/newspaper ads, yellow pages, etc.
That’s all still good, but many more people are being driven to a website from the internet itself, through search engines, ad-words, links and banner advertising. In other words, websites are generating business in and of themselves.

Everyone expects you to have a website, and most businesses do. But, if your site it doesn’t have the information it needs in an easy to understand and navigate manner, or if you don’t have demonstration videos, or you are leaving off important information that people need to know in order to buy, you may as well shut it down and save the hosting fees.

2010 will be the year that the internet became vital to every business. In the months to come, we will share some of our