King Marketing

Major Media vs everything else

admin — Thu, 02 Sep 2010 19:18:58 +0000

There are two groups of advertising media..
Major media is composed of TV, Radio, large daily newspapers, and large, high traffic outdoor.
Everything else is made up of pretty much everything else:
Restaurant Menus
Park Benches
Gold course tee sponsorships
Weekly or monthly newspapers
Advertising specialties like pens
Movie Theatre advertising
And many, many more

Generally speaking, the cost per ad is a lot less for “Everything else” ads.

Generally speaking, your cost per listener/viewer/reader will be much lower with major media.

If you are in a position to do major advertising in your market, this is where you should focus all of your advertising dollars. If you have a few extra dollars you’d like to put into your advertising, just add them to your major media programs.

Let’s say you’re running 20 radio commercials per week, and you have $200 to add to your ad budget. For $200, you discover that you can run a half page ad in a small monthly publication given away free at the grocery store, or add two more radio commercials to your weekly schedule.

Remember, that every radio ad the thousands of radio users hear brings them one step closer to buying your product or service. The first radio ad you run has the least impact. The last radio ad you run has the most. The two radio ads you add will be the most valuable of all, far more valuable than a new ad in a sparsely read publication.

If you don’t have the ad budget to do major media properly, then, with trial and error, “Everything else” media can still be effective. If your entire ad budget is $200, you will be better off with an ad in a small publication versus only two radio commercials.

There is a sub-category of “everything else” advertising, which can be called “donation media.” This would be church bulletins or local school yearbooks. These might be worthwhile for local goodwill or as a way to donate to the institution. If you get a customer, it’s just a bonus.

Social Media Continues to Grow

admin — Fri, 09 Apr 2010 17:33:14 +0000

A new study shows that just about half of all Americans are now using social media sites, such as Facebook.
If you’re not using it, your missing out on business.

Read the article here:

http://news.radio-online.com/cgi-bin/rol.exe/headline_id=b12325

Social Media a Must

admin — Tue, 06 Apr 2010 01:36:21 +0000

I know that some of you still tell me you just don’t get Facebook, but I know you all get more customers, and working the social media is one way to do it. Here’s an article from Sunday’s business section in the Journal Gazette.
BTW, King Marketing is now providing social media content for several of our clients on a monthly retainer type of basis. Give us a call and we can talk more about that.

http://www.journalgazette.net/apps/pbcs.dll/article?AID=/20100404/BIZ01/304049963

Website Makeover

admin — Mon, 22 Mar 2010 20:40:04 +0000

Something that may look good 7 years ago, may not be so great today. Web technology has changed so much within the last year, let alone the past 7 years, so it’s a good idea to bring old websites up-to-date. Our successful, user-friendly web sites reinforce your brand, use a marketing approach to boost sales and increase traffic to your web site.

Build on what you already have, a web site redesign is less expensive than starting from scratch. If you do need to start from scratch, contact us to find out what our web designers can do for you! (260) 489-2884

New bookends for Preferred Auto

admin — Fri, 12 Mar 2010 15:30:36 +0000

Preferred Auto was getting tired of seeing a competitor on TV. It seemed they were on all the time. Turns out, they were using a technique called bookends. Instead of running one single 30 second commercial, you run two 15 second commercials in the same commercial break. In other words, when the commercial breaks start, they run your 15 second bookend commercial first, then all the other commercials, then finish with your second 15 second commercial. That way, you bracket the commercial break, or, as the industry calls it, bookend it. Downside: 15 seconds is very short. Upside: It seems as if you’re on twice as much. You can use one 15 second commercial, or several. Preferred Auto is using two, as you can view here:

Vinyl Banners Make A Big Statement

admin — Wed, 10 Mar 2010 15:09:46 +0000

All Cash Academy asked us to design some banners to cover up a semi-unsightly wall leading to their seminar room. The doctors attending the seminars walk by this wall numerous times while in town for training. The vinyl banners not only look great but help build excitement for the doctors.

Banners draw attention and help promote your business

New identity for Freedom Awaits

admin — Fri, 05 Mar 2010 17:29:10 +0000

Freedom Awaits, underwent some major changes this year and wanted to start the new year off with a new name, Dr. Richard Busch All Cash Academy, and a new identity. King Marketing created their new logo, business cards, letterhead, envelopes and more.

New web video for Preferred Auto

admin — Wed, 03 Mar 2010 14:41:04 +0000

Auto websites like Cars.com and Autotrader.com, know that videos are important to web users. They now allow their dealers to include a web video that shows off the dealership and let’s buyers learn a little more about them.

Here’s one we just finished for Preferred Auto. It wasn’t produced to entertain, just to inform car buyers about the dealership in a direct and simple manner.

Why you need facebook and video on your website

admin — Wed, 03 Mar 2010 14:20:05 +0000

Watch this video intergraphic and see some astounding statistics about the world wide web.
Highlights include the dominance of Facebook and the number of videos viewed by the average user every day.
When you finish, build a Facebook page and add some videos to your website.

JESS3 / The State of The Internet from JESS3 on Vimeo.

Our new web video for Workspace Solutions

admin — Thu, 04 Feb 2010 01:26:46 +0000

You can say you have a good installation team, or you can let your prospective customers meet some of your staff, watch them in action, and watch a few testimonials. Since Workspace Solutions works with a very specific market, you may not have formed any particular opinion about them. Watch this video we just produced for them and see if you don’t end up thinking that this is a pretty big time outfit.

Workspace Solutions installer video produced by King Marketing, Inc