Recently, General Motors, who has a truck plant here in Fort Wayne, IN, announced that about 500 GM workers who had been laid off at other GM plants around the country, would have first crack at new jobs being created at the Fort Wayne plant.

How does an apartment community located near the plant reach 500 GM workers spread all over the US? First, they find a resident who has worked at the plant for 20 years, and have them make a testimonial for their website. Then, contact GM and the UAW and let them know they want to help GM employees moving to Fort Wayne. The company is handing out information booklets for interested workers, and the union has posted the web address on their site.

This is a great testimonial. Watch, and do this for your business.