Archive for category Internet Marketing / Online Marketing

Online Video Ads Usage Explodes in December

Apr 3

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In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago.

But that’s just the tip of the iceberg. In December, the number jumped upward by another billion to 11.3 billion ad views. Video ads accounted for almost a fourth of all videos viewed on line in December.

As we’ve said before, people love watching videos on line.

Banner ads are the most common type of web advertising out there now. It’s simple, and cheap. The problem is that recent studies show these generate very few click-throughs, and most click-throughs come from the same small group of users. Apparently there is a small group that likes to click, and a larger group that never does.

With video ads, people see your message, just as they do on TV. They can, and do click on your ad to go to your website to learn more about you. So it isn’t far fetched to believe that in time, all web advertising will be video advertising.

We can produce your online video ad, and place it into your market, and aim it at your demographic, all for a lot less than a TV campaign, and not much more than a simple (and not that effective) banner ad.

Give us a call or email, and let’s get started.

Tags: Advertising, King Marketing, search engine optimization, SEO, Social Media, TV advertising, YouTube

There’s a new Gorilla in Town

Jan 8

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In September 2012, there were 289 millions people in the United States who owned at least one TV.

In that same month, there were 278 millions people in the United States using the internet.

This according to Nielsen’s U.S. Consumer Usage Report for 2012. People spend a lot more time watching TV, however, than they do using the internet. The average person watches almost 145 hours of TV each month, spending only 28-1/2 hours a month on line.

That gives any TV advertiser plenty of opportunity to reach their target market.

But now, the internet has become a major player in the attention span of consumers. And the trend is for people to watch TV while surfing their smart phones and tablets.

The take away here is that things are changing. It’s not that TV advertising is no longer effective. It’s more like you need a good internet strategy to work along with your TV advertising.

Or, to put it another way, TV is still the 2,000 pound gorilla, while the internet has become the 1,000 pound gorilla. You simply can’t ignore either one of them.

Tags: Advertising, internet marketing, King Marketing, TV advertising, web design

Video, last year’s big new thing, gets even bigger in 2013

Jan 7

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I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an installation video for this particular chair, and guess what? I found one.

At the midway point of last year, there were almost 10 billion videos posted on YouTube, so why should I doubt for a minute that I would be able to find an installation video for the particular chair I was working on? Today, do you doubt that any viable business in the world does not have at least a simple do it yourself website? And any more, can we believe that there is any viable business that does not offer web videos either on their site, or on their YouTube Channel.

Last year at this time, marketing blogs were making New Year’s predictions for very large growth in web video for 2012. While a lot of predictions just sort of go away, this one certainly was right on the money. On line video became so big last year, that it spawned a new ad media, Pre-Roll Video. Pre-Roll Video is that fifteen or thirty second paid video that runs before you get to see the video you really want to see, like the latest Grumpy Cat video. When we watched it, we had to sit through a Folger’s Coffee pre-roll ad. You may get a different ad depending particularly on your location. Pre-Roll ads were probably the big new thing of 2012.

Whether it’s a Pre-Roll ad, a how to use your product video, or just a simple video tour of your business, video is no longer a luxury, but just like your website, an online necessity. You can check out some of the video we produced for clients in 2012 on our Youtube Channel by clicking here. I promise, you won’t have to sit through any pre-roll ads before you can watch, but we did produce Pre-Roll videos for clients last year. If you want to learn more about Video or Pre-Roll video ads and how to get yours up on the internet, contact us today.

Tags: Advertising, fort wayne, internet marketing, King Marketing, Pre-Roll, pre-roll ads, Pre-roll Video, search engine optimization, Social Media, TV advertising, web design

Research shows Smart Phone Users will avoid your site if not Mobile Friendly

Sep 27

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Imagine how hard it would be to shop Amazon if they didn't offer a mobile version.

You might just think that having a mobile-friendly website would be a nice thing for people visiting your site. It might be a bit more important than that.

Sterling Research and SmithGeiger conducted research this summer of over 1,000 smartphone internet users. Almost all of them (96%) reported they encounter sites clearly not designed for mobile. Half of them said that even if they like a business, they will use them less often if the website isn’t mobile-friendly, and they said they are more likely to return to sites that are mobile-friendly.

So, it really does make a difference having your site optimized for smart phone and tablet users, and this is the fastest growing area of the internet.

Google concludes from the new study that non-mobile friendly sites can actually damage a company’s reputation: 36% of respondents said they felt like they’ve wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business. It’s almost the same thing as opening a store with no place for customers to park.

Successful marketing is making it as easy as possible for your customer to buy your product or service.

We can make it easy for you to convert your current website to a new mobile version. Give us a call, or send us an email.

Tags: Google, internet marketing, King Marketing, mobile web sites, SEO, Social Media, web design, web site creation

Dividing our Media Time

Aug 30

Posted by admin in Design, Internet Marketing / Online Marketing, Marketing/Advertising, Web Design | No Comments

It’s 8:30 on a Thursday nigh and there you are, sitting and waiting for your new TV commercial to run in the local break between “Big Bang Theory” and “Two and a Half Men.” What a great time slot. Lot’s of people are watching. Or are they?

True, a lot of people are sitting there with the TV’s tuned to their local CBS station at8:30 on a Thursday night. The problem is, in addition to watching TV, they’re also very likely to be using their smart phone, or tablet, or PC at the very same time.

You may have heard that hardly anyone just watches TV anymore, without simultaneously surfing, Twittering, or otherwise engaged in using some other shiny new tech device. Now, we have new research from Google that backs this idea up.

The Big Four Media today are TV, Smart Phone, Tablet, and PC. As a nation, we’re on these devices, in some combination, about 4.4 hours per day.

Of these, people watch TV the most, about 43 minutes a day. But, 77% of the time, we are also using a second device, usually a smart phone or tablet, at the same time.

Not only do these four devices hog most of our available media time every day, leaving us with precious little time to read a newspaper or magazine. And when we are watching TV, we’re dividing our attention, or at least augmenting it by perhaps following a Twitter Feed about the program on our TV screen. That’s why TV programs now actually run the Twitter feed along the bottom of the screen during their programs.

Smart phones are used in the shortest bursts and for only a total of 17 minutes each day. On the other hand, Smart phones is where people begin the process. After getting information from their small screen smart phone, they usually move to a larger screen to finish. Smart phones initiate the marketing process, but they may not complete it.

You can read about this study here.

The tech world changes quickly, so it’s hard to make predictions, however, right now, here’s how it looks. Transactions will begin on smart phones, and move on from there.

Businesses that master smart phone marketing will profit better than those who rely on customers eventually finding you on TV, or their PC or tablet, or certainly by just wandering into your physical location.

How does your web site look on a smart phone? We can create a smart phone version of your website that mobile users will see, while PC users will continue to see your current site. Call us at (260) 489-2884 and learn more about it. Learn more about us and our Internet Marketing Programs by clicking here.

Tags: Advertising, fort wayne, internet marketing, King Marketing, search engine optimization, Social Media, Twitter, web design

More TV viewers are getting their TV from the Internet

Aug 2

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Who would have predicted ten years ago that one day people would disconnect their cable and antennas from their TV sets, and rely on the internet as the source of their TV programs. Of course, we know that’s happening, and now we know how fast. As of February of 2012, 10.4 percent of homes had an IPTV (internet protocol TV, or set that allows for a direct connection to video that is watchable on TV but streamed from the internet), This according to a new study from Nielsen, the people who monitor what everyone watches on TV. This number has doubled in just one year. One big source of programs for people with IPTV is Netflix. Interstingly enough, Netflix’s video streaming is down subatantially this week. The reason appears to be the Olympics. Every night, about a quarter of everyone in the US watching TV is watching the Olympics. Even with so many people complaining about NBC’s coverge, Olympic viewing is on a record pace. Of course, NBC is streaming a great deal of Olympic coverage, which must be great news for that 10.4% of people with IPTV setups. After several hours of Synchronized Diving, I started looking for an HDMI cable to connect our computer to the TV to try to find some other Olympic competition.

Of course, the bottom line here is technology is creating new ways for people to use media, which makes it ever more challenging to reach consumers who are now dividing their attention among many channels, and even technologies. Working with new technologies and finding new ways to reach your market is what we do. For example, we can run your 30 second commercial on line and target it to your geographical market. Remember, the Chinese symbol for danger is the same symbol used for opportunity.

Tags: Advertising, fort wayne, internet marketing, King Marketing, search engine optimization, Social Media, TV advertising

Traditional network TV viewing plummets in First Quarter

Jul 19

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The Internet keeps growing, while tradtional media keeps dropping. In the past, we’ve talked about how much newspaper has dropped off in both subscriptions and advertising. Now, we’re starting to see major erosion of viewers from the traditional broadcast networks, ABC, CBS, NBC, and Fox. Today with Cable TV, and with many people starting to watch TV programs online, the big four broadcast networks are no longer dominant, and while their viewership has declined now for fifteen straight quarter, it’s really starting to take off now, dropping 9.5% in the last quarter, the biggest drop every.

All this means that it is more difficult for advertisers to reach their buyers. How easy it must have been back in the day when we only had three channels, and you had to watch ABC, NBC, and CBS because you had no other choices. You could run your ad on any one of those stations, and be seen by at least 25% of the people in Fort Wayne and Northeast Indiana. TV advertising is no less effective, but it is much harder to reach your target than ever before, and getting repetition is even more challenging.

Where are you having success with your advertising?

Broadcast television ratings have been falling for years. But the steepness of that drop has been accelerating.

That’s the conclusion of a new report from Nomura Equity Research examining live and live-plus-three-day commercial ratings (C3), the currency used by media buyers and networks to buy advertising time during the upfront.

The report finds that live TV viewing has declined for 15 straight quarters, a development closely tied to the rise of the DVR.

Dips in C3 viewing for broadcast have been much bigger than for cable. C3 viewership dipped 9.5 percent during second quarter, compared to a 0.4 percent dip for cable.

It was the biggest quarter-to-quarter non-Olympic-related dip since the C3 metric emerged four years ago.

“There is no way to sugarcoat this: broadcast has taken a beating in 2Q, down almost 10 percent year to year in C3, while cable has emerged relatively unscathed in terms of viewership erosion,” notes the report.

“This is the second straight quarter of substantial broadcast declines and we will continue to monitor the situation.”

Nearly every broadcast network saw year-to-year declines in second quarter, which runs April to June, with CBS the lone gainer.

CBS was up 8.4 percent in C3 ratings during the quarter.

ABC was down 9.7 percent, NBC was down 11.8 percent and Fox, which won the May sweeps in adults 18-49, was down 18.7 percent, largely reflecting big declines for “American Idol.”

Live viewership was also way down during second quarter. Among adults 18-49, it plunged by 15.3 percent for broadcast and 4.3 percent for cable.

As for who sees the biggest gains from live to C3 rating, Fox continues to lead that category. The network’s C3 ratings jump 20.7 percent over its live rating.

CBS, ABC and NBC are all about equal at a 12.8 percent, 12.6 percent and 12.5 percent gain apiece.

Tags: Advertising, fort wayne, internet marketing, King Marketing, search engine optimization, SEO, Social Media, TV advertising, TV ratings, video, web design

Free Networking Opportunity!

Jul 16

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“Chocolate Blues” is a giant business to business networking event that brings together hundreds of business owners and professionals. This event features a business expo, open networking, door prizes, ice breakers, networking games, on the spot appointment setting, round table workshops, a giant business card exchange, business coaching, brainstorming circles, book signings, media mixers, blues background music and of course, chocolate treats!

You and your business can be a part of it, FREE! Email or call us for your Free (normally $10) VIP Ticket. This ticket gives you free entrance to the event, and a chance to do some of your own networking, so bring business cards.

3rd Fort Wayne Chocolate Blues:

Date: Tuesday, July 17th, 2012

Time: 12pm-6pm Come & Go

Place: The Lantern
4420 Ardmore Avenue
Fort Wayne, IN 46809

Bring 300-400 business cards
Open networking
Participate in games & workshops
Set future appointments

Tags: Advertising, business to business, chocolate blues, fort wayne, internet marketing, King Marketing, networking, search engine optimization, Social Media, web design

Over 10 Billions Americans watched video ads last month

Jun 19

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Maybe it’s getting harder to get you customers to see your commercials on TV, but one place they are watching commercials is on line. 10.076 billion online video ads or Pre-roll ads, were viewed by Americans during May, According to comScore. These are the ads you watch while waiting to see some cute cat video or TV show on sites like HULU, Yahoo, Google, Facebook, and many others. You’ve probably seen several of them. You can’t skip them or fast forward through them. You just have to watch and wait for your video to start. You can click on the video, and to to a website. Then you can click back to your video. Of the over 22,000 who viewed Dr. Busch’s video in May, about 1,700 clicked in to his site. Not a fabulous click through rate, but about the same as some banner ads we’ve tried in the past.

If you don’t have a 15 or 30 second pre-roll commercial, don’t worry, we can make one for you (We do video’s including TV commercials as well as Internet Marketing.)

If you’d like more information on how you can capture a few thousand of the 10 billions people watching on line video commercials every month, call us at (260)489-2884, or contact us here.

Tags: Advertising, internet advertising, internet marketing, King Marketing, On line video ads, pre-roll ads, search engine optimization, Social Media, web design, YouTube

Local Ad Spending Moving More to Mobile and Online

May 21

Posted by admin in Design, Internet Marketing / Online Marketing, Marketing/Advertising, SEO, Web Design | No Comments

For many years, local advertising was placed in the newspaper, local radio and TV stations, in outdoor and direct mail. Today, local advertising is spreading quicklyonline. According to a company that tracks local ad spending, BIA/Kelsey Media, local ad spending overall is growing at an annual rate of 2/6% and will continue to do so, with the greatest growth coming in online and mobile advertising.

If you’ve been increasing your ad investment in digital advertising, you’re not alone. And if you haven’t been, you may be left behind. More and more local digital options are available, and businesses are seeing a solid return on their investments. While local radio, TV, and newspaper aren’t going away soon (we hope), they too are offering more and more on line options, and that trend will also continue.

Remember, King Marketing, Inc. is an internet marketing agency. We’re here to help you navigate through the new digital opportunities with services such as Search Engine Optimization (SEO), Content building, website creation, and digital advertising.

Local Ad Spending Moving More to Mobile and Online

According to BIA/Kelsey’s Media Ad View reports, local ad spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years.