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Archive for category SEO

Jun 27

Posted by admin in SEO, Video Production, Web Design | No Comments

What are people doing with all those fancy new I-pads and Android Tablets.  They’re watching videos. That’s what a March 2012 study by the Online Publishers Association says   Next up, they’re checking the weather, then the local news, then the national news, followed by enteretainment content.  All of this is making it harder for people to see your advertising.  Harder, but not impossible.  If almost half of users use their tablet to get their local news, they’re not reading the newspaper, or watching the local newscasts on TV.

 

Today, you need to reach people where they are, not where they used to go.  If they are watching videos, you need to run your video online.  We can do that for you.  We create web videos and TV commercials. Your video runs just before they view their video.  You’ve seen this all the time on major websites, and yes, your commercial can play right there, on their tablets just before they watch a local news story, or see see what’s the latest with Kim Kardashian.

 

Everyone with a tablet also has access to everything on the internet, including your website.  But you have to make sure they can find it in the search engines, (SEO), and that there’s plenty of content available to keep them interested long enough to buy from you. (Internet Marketing).

 

Tablet behavior is changing the way people interact with media.  Now, you just need to change the way you do your marketing and advertising to align yourself with these new behaviors.

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Local Ad Spending Moving More to Mobile and Online

May 21

Posted by admin in Design, Internet Marketing / Online Marketing, Marketing/Advertising, SEO, Web Design | No Comments

For many years, local advertising was placed in the newspaper, local radio and TV stations, in outdoor and direct mail.  Today, local advertising is spreading quicklyonline.  According to a company that tracks local ad spending, BIA/Kelsey Media, local ad spending overall is growing at an annual rate of 2/6% and will continue to do so, with the greatest growth coming in online and mobile advertising.

If you’ve been increasing your ad investment in digital advertising, you’re not alone.  And if you haven’t been, you may be left behind.  More and more local digital options are available, and businesses are seeing a solid return on their investments.  While local radio, TV, and newspaper aren’t going away soon (we hope), they too are offering more and more on line options, and that trend will also continue.

Remember, King Marketing, Inc. is an internet marketing agency.  We’re here to help you navigate through the new digital opportunities with services such as Search Engine Optimization (SEO), Content building, website creation, and digital advertising.

 

 

Local Ad Spending Moving More to Mobile and Online

According to BIA/Kelsey’s Media Ad View reports, local ad spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years.

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Smart Phone Penetration exceeds 50% in US.

May 8

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, SEO, Social Media | No Comments

Now it’s official.  Over half of the people with mobile phones in America have smart phones.  Among 25 to 34 year olds, smart phone penetration is about two thirds.  What does this all mean to you?  It means that almost half of everybody has the one of the most effective marketing and sales devices with them whenever and whereever they go.  Right now, there are people at Target  looking at merchandise, and checking their smart phone to see where else they can get the same item for less.  At auto dealers, there are people on the lot looking at new and used cars and checking the Kelly Blue Book Value on their phones.  There are people driving around town, seeing your store or business, and wondering who you are and what you do, and finding out by checking the smart phone that half of almost everyone has in their pocket or purse.  Once they buy from you, they’re on their smart phone sharing that with their friends, giving them an instant review of your store and the way they were treated, or mistreated while there.  Data is running rampant.  You either control the conversation, or it controls you.  That’s what Internet Marketing is all about.  learn more on our website.  (Source: Nielson March 2012.)

 

 

 

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Are You among the Most Searched Businesses?

Apr 26

Posted by admin in Internet Marketing / Online Marketing, SEO | No Comments

If you’re a restaurant or an auto repair and service facility, make sure you’re SEO is on tops of it’s game.  AT&T interactive analyzed fourth quarter 2011 data and it’s own search pages and found that locally, most people are searching for restaurants and auto repair.  Here’s the whole list

 


The next frontier in search is mobile search, which showed similar results to normal search:

 

Retail businesses dominted the whole list, which you might expect for fourth quarter of any year.  The important thing to remember is that if you are not at the top of any search engine results, you’re likelihood of getting found on line decreases in a hurry.  Most people click on the top three results.

By the way, Yellow Pages or yp.com comes up often in any search.  Make sure you’ve claimed your yellow page listing and your information is up to date.  We do this automatically for our Internet Marketing clients.

If you’re business is in the top ten, make sure you’re SEO is up to date.  If you need help, give us a call.  You can learn more here.

 

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SEO versus PPC

Apr 9

Posted by admin in SEO | No Comments

As a website owner, you see these initials all the time, and probably have people calling you on the phone tyring to sell you SEO or PPC services.  Rest assured, it’s not us.  We don’t make unsolicited phone calls selling our Internet Marketing program.  Still, you are right to be curious about these initials, since both are important for running a successful website.  What is SEO and PPC?

 

SEO stands for Search Engine Optimization.  It is simply the process of making sure your website can be easily found when people search your name or product category.  Most people will actually search for you by your company name.  They’ve heard about you somewhere else, through a referral, sign or other media advertising, and want to learn more.  I have searched for sites by name and have been unable to find the company website.  It should come up first, and come up several times on page one of the search engine results.  For example, Google one of our SEO clients,CrescentAvenueGardens.  They come up on every Google result on page one of the search.  The only other power equipment dealers are from PPC, which we’ll get to in a minute.

 

Research shows that web users click the most on the top few results on page one of a search result.  Some users continue to hunt through to page two, but it falls off fast after page one.  If your business success comes from people visiting your website, you will get more website traffic if you show up closer to the top of a Google, Bing or Yahoo web search, and SEO is the name of the multiples steps needed to make sure you do show up on top.

If you don’t show up well in a Google search, what can you do besides SEO?  PPC!  Or, Pay Per Click Advertising.  Search Google for just about anything and you’ll find paid listing at the very top of the page and along the right side.  These are PPC ads.  When you set up a PPC campaign, you choose the keywords that will trigger the appearance of your ad. For example, if you are a competitor to Crescent Avenue Gardens, you can use their name as a keword, so that every time someone searches for them, your PPC ad will show up too. You only pay Google if someone actually clicks on the ad, which takes them to your website, or to a landing page specifically designed for maximize results from your  PPC ad.  Although daunting at first, PPC isn’t difficult to do once you’ve had some experience with it.

You won’t get traffic to your website, unless people see you, and they won’t see you unless you’re on the top of their search engine results.  The two ways to get there are SEO and PPC.  Neither is a free ride.  You either have to pay the cost of PPC advertising, or you need to partner with someone, like King Marketing, to work with you continually on your SEO.  If more customers seeing your website translates into more business for you, then either SEO or PPC is worth the investment.

You can learn more about SEO and our Internet Marketing program by clicking here.  Or, feel free to call us and ask more about it or PPC.  We do both for several Fort Wayne area businesses.

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We’re Hiring a Digital Marketing Assistant!

Mar 28

Posted by admin in Internet Marketing / Online Marketing, Job Opportunities, Marketing/Advertising, SEO, Web Design | No Comments

 

 

Are you or someone you know looking for a job? King Marketing Fort Wayne is now hiring a full-time Digital Marketing Assistant.

Digital Marketing Assistant

Deadline to submit: May 20, 2012
Location: Fort Wayne, IN

We are seeking a self-motivated, hard-working individual interested in an full-time, entry-level position as a Digital Marketing Assistant to help with website development, updates and Internet Marketing. The Digital Marketing Assistant should have a working knowledge of Adobe Dreamweaver and Photoshop, be very task oriented, comfortable learning new technologies and able to work well alone or as part of a team.
Job Responsibilities include but are not limited to:

  • Submit, manage and track link building campaigns as part of our Internet Marketing Program
  • Review websites to ensure proper function
  • Monitor increased visibility & usage of websites
  • Develop & update websites
  • Assist with video shoots
  • Assist Creative Director as needed

Required Skills:

  • Highly motivated with strong work ethic & desire to learn
  • Confidently handle multiple projects simultaneously
  • Computer savvy
  • Working knowledge of Adobe Photoshop & Dreamweaver
  • Familiar with search engines, Facebook, Twitter, LinkedIn and other social media
  • Knowledge of SEO, Internet Marketing a plus
  • Knowledge of CSS, PHP a plus

To apply, email your resume and cover letter to info@kingmarketinginc.com or mail it to:
King Marketing
10331 Dawsons Creek Blvd. Suite 8E
Fort Wayne, IN 46825

Deadline to submit: May 20, 2012

 

No Phone Calls Please!

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Google Changes SEO Rules, Again.

Jan 20

Posted by admin in Internet Marketing / Online Marketing, SEO | No Comments

The world’s most popular search engine, Google, continues to refine the way it ranks web sites in its search results. For 99% of us, it’s good news.

Have you ever searched on a topic, then clicked on a website only to have to hunt through tons of ads, finally finding the actual content toward the bottom of the page? Chances are, once you found the actual information, it wasn’t very good anyway. The new Google algorithm will move these sites down, giving legitimate sites, like yours, a better chance of getting found.

Google changes the rules for its search engine on a regular basis. Sometimes we know about it, sometimes we don’t. This means we must monitor the search rankings of our sites constantly, making changes when necessary in order to stay towards the top of search page one. This is part of the process called Search Engine Optimization, or SEO for short.

We’re holding a free one hour seminar on SEO on Tuesday, February 7. This is a good chance for non-tech people to learn what SEO is and get a few tips that can be applied to their sites to improve their search standing. Click here to learn more about it and register.

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FREE Search Engine Optimization (SEO) Seminar on February 7

Jan 16

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, SEO | No Comments

We’re proud to announce our first FREE Search Engine Optimization (SEO) Seminar will be offered on Tuesday, February 7, 2012 at the beautiful new IPFW Alumni Center located just across the street from the Coliseum.

Today, people find products and services by searching on line.  Most of these potential customers will only click on the three or four websites found at the top of page one of their Google, Bing, or Yahoo searches.  If a business website is on page two or three, it’s out of luck. The procedure of getting a website to the top of page one is called search engine optimization, or SEO for short.  The process requires many steps, several of which the average website owner can easily do on his own.

This isn’t a program for tech people.  It’s designed for the average business or non-profit website owner.  Our goal is to have everyone who attends be able to go back and put some of our suggestion in place, and see some upward movement in the search rankings.  If you’re a business owner and have been hearing about SEO, this conference will explain what’s going on in simple, clear language.

Two sessions will be offered, the first at 8:15 am and the second at Noon at the IPFW Alumni Center,1528 E. California Road, Fort Wayne, just north of the Allen County War Memorial Coliseum.  Each session is one hour, with plenty of time afterwards for questions.  There’s free parking at the door.

Watch our video below, then sign up at seo.kingmarketinginc.com.  You can also call King Marketing at (260) 489-2884.

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Besides SEO, Why Blog?

Jan 4

Posted by admin in Internet Marketing / Online Marketing, SEO | No Comments

Once you start blogging, it becomes a way of life.  In other words, it does get easier the more you do it.

Why should I blog? When we tell Internet Marketing clients they need to blog, they wonder exactly who, if anyone will ever read it.  Our answer is simple: We don’t care if anyone reads it, it’s an important part of your search engine optimization (SEO).  Google indexes blogs, and shows them in search results, so do it.

But there is more to it than that.  “Content” is the big word for 2012.  Users like content, and Google is adjusting its search methods to increase the search rankings for websites with good and changing content.  Your blog handles both of these issues.

So, if users want content, are they reading my blog?  As we study the analytics of our Internet Marketing clients, we see that users do read your blog posts.  They may not do it as soon as you post it, and they may not ever respond to it, but eventually, they do see it.

They see it when they’re on your website trying to decide whether or not to do business with you, or someone else.  An intelligent blog post will help position you as a leader in your business, as someone who knows what he/she is talking about.  In other words, someone people want to do business with.

Another great reason to blog I read on another blog recently.  Blogging keeps you sharp. Think about it.  In order to write an incisive blog post, you have to keep up on the changes in your industry.  You have to do a little research in your trade magazines or on line.  You should do this anyway, but let’s face it, blogging forces us to do this.  It’s why I sit around reading the latest SEO and Internet Marketing blogs at night when I used to veg in front of the TV.

(As part of our Internet Marketing program, we do your blogging for you.  Learn more about it here.)

 

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Resolutions for a More Successful 2012

Dec 27

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, SEO, Social Media, Web Design | No Comments

Over the past few weeks, several people have commented to me that they have a feeling the economy here in Northeast Indiana doesn’t feel so bad anymore.  They are right in this assumption.  Unemployment has fallen primarily because the auto industry is doing fairly well, and this area is still reliant on manufacturing.  While the housing market has not recovered, big construction projects like Parkview Hospital are keep workers employed who otherwise might have been building houses.  With all this said, things aren’t really back to where they were in 2008, or before 2000., and they may not be again, or at least for a long time.  Unemployment is still too high and personal income for those who are working has been falling.

So, the good news as we start a new year is that money is out there and people are spending it.  The bad news is that they have less of it than before.

This means we need to work smarter and more efficiently than ever before if want to earn our “unfair” share of the pie.

The definition of advertising is whatever causes people to buy your product or service.  In other words, they can’t buy from you, if they don’t know about you or understand how you product helps them fill a need.

This means that all business starts with advertising or promotion.  A lot of businesses today simply don’t have the same amount of resources available for advertising as they did even a few years ago.  Still, in this economy, where fewer consumer dollars are available you need to increase your share of sales in order to maintain business at the same level you had it before the recession started..   That normally would require increasing your advertising budget, but for most businesses today it means taking a smaller ad budget and making it work harder.

This won’t work with traditional advertising such as radio, TV and newspaper.    The biggest returns on advertising investment today are on the internet.

Sure, you have a web site, but that’s not enough.  Your site must have the information you need to tell your customers presented in a compelling manner.  Your site must be on the first page of search engine results, or no one will visit it.  You must build a relationship with your potential customers using social media so they will feel comfortable about doing business with you and not someone else.

So, as you think about what you can do to make 2012 a better year for your business, here are some New Year’s resolutions you should make and keep.

1.  Review your website.  If it’s old, or not very informative, bring it up to date.  Add video and a blog.

2. Do a Google search of your business using common search engine terms a potential customer might use.  If you don’t show up on the top of page one, contact a search engine optimization (SEO) company (such as ours) and get them working on your website immediately.  You can take the cost of this out of your ad budget because the higher your business shows up in a search, the more likely potential customers will click on your site.  If you’re on page two or worse, you’re getting a very low percentage of the action.  Every position you move up will increase your website’s traffic, and if you have a good website, that will increase your business.

3. Get involved with Social Media such as Facebook or LinkedIn.  Your competition has already started doing this.  This is only going to become more important as the year’s roll on.  Start now.  No, right now.  Again, if you don’t know how, get help.

 

No matter what business you’re in, websites, social media, videos, blogs, and social networks are taking over.  Resolve today that your business will be a part of it in 2012.

 

By the way, we resolve to offer free seminars in 2012 to help educate businesses on using Internet Marketing.  Watch for them here on our blog, become a Facebook Fan, or subscribe to our Twitter feed.

Everyone here at King Marketing wishes you the very best in the coming year.  Let’s turn every challenge into an opportunity so we can really have something to celebrate on December 31, 2012.

 

 

 

 

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