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Online Video Ads Usage Explodes in December

Apr 3

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In November of last year, Americans watched 10.3 billion video ads on line.  That’s a huge number for an ad media that only came into being a few years ago.

But that’s just the tip of the iceberg.  In December, the number jumped upward by another billion to 11.3 billion ad views.   Video ads accounted for almost a fourth of all videos viewed on line in December.

As we’ve said before, people love watching videos on line.

Banner ads are the most common type of web advertising out there now.  It’s simple, and cheap.  The problem is that recent studies show these generate very few click-throughs, and most click-throughs come from the same small group of users. Apparently there is a small group that likes to click, and a larger group that never does.

With video ads, people see your message, just as they do on TV.  They can, and do click on your ad to go to your website to learn more about you.  So it isn’t far fetched to believe that in time, all web advertising will be video advertising.

We can produce your online video ad, and place it into your market, and aim it at your demographic, all for a lot less than a TV campaign, and not much more than a simple (and not that effective) banner ad.

Give us a call or email, and let’s get started.

 

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Local Radio versus the Internet…A battle heading for a car near you

Mar 9

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So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting.  Sounds like a good deal for local radio stations, who have the rapt attention of over a 100,000 drivers for almost an hour every day.  Still radio managers and owners are worried, and what their worried about is the internet.  More and more car companies are offering internet services on the dash board, and that means that commuters will have choices other than their local radio stations.  As you know, you can listen to almost any radio station anywhere in the world on line, or on your smart phone.  And a lot of people listen to music services like Pandora or Spotify, but until now, you needed to be tied to a desktop computer or use your phone to listen to these.  Over the coming years, that will change fast, as internet service becomes common in the American automobile.

Anyway, 83% of the radio managers surveyed said they thought internet radio would be a threat to local radio.  What do you think?  If you had the option right now, would you spend your 20 minute ride to work listening to local radio, or something on line?

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How Long does it take to get to work in Fort Wayne?

Mar 7

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According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio.  So, just how much time does it take the people ofFort Wayneto get to and from work?  About 21 minutes. That puts the Summit Cityabout in the middle of the pack for commute times.  The longest commutes are for people in Sussex County,New Jersey, part of  the New York metro area, where the average commute time is almost 38 minutes.  Looking for a place to live with the shortest commuting time?  TryGrand Forks,ND, with an averge commute time of 15 minutes.

MostFort Waynecommuters leave the house between 7 and 8am.  If you’d like to see all the data, click here.

An article in the Fort Wayne Journal Gazette today (March 7, 2013) discusses 200 Census Data that shows more and more Allen County, Indiana workers are coming from other counties, particularly Whitely and DeKalb counties.  This trend which started many years ago, is likely to increase the average commute time for the market, making it easier for businesses to reach potential buyers for a great amount of time each morning and afternoon.  You can read that article here.

So, how long is your commute, and do you spend it listening to the radio?

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Serious toned Commercials and The Ravens ruled on Sunday

Feb 5

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When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad.  Last Sunday, Dodge Ram Trucks received both.  It was the third most Super Bowl ever, and one of the largest TV audiences in over twenty years.  Now, the companies that talk with viewers and rate the power of every commercial run during the event, say the most effective ad of the day belonged to Dodge Ram Trucks.  While we often expect to see a lot of humorous ads in the big game, this year, the serious themed commercials scored highest with viewers.  Maybe the funny ads weren’t that funny, or maybe it’s just a reflection of where our collective consciousness is right now.

You can see all of the Superbowl TV spots here.  And you can view the Dodge Ram commercial above.

 

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Watch Superbowl Ads Here

Feb 4

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This year’s Superbowl 47 set an all time viewing record with 48.1 of the US TV market watching.  And that doesn’t count the black out period.

Of course, we really only watch for the commercials, and if you missed any, or want to see some again, you can check them out here.

 

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Enter the World of “Big Data”

Jan 14

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Have you seen or heard of the term “Big Data?”  It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years.  Gian Fulgoni, The Executive Chairman of ComScore, a company that measures the digital world, recently posted this list of interesting digital facts demonstrating the growth of “Big Data:”

 

  • Today’s smartphone would have been the most powerful computer in the world in 1985
  • 120 million people in the U.S.now own smartphones, up 30 million in just the past year
  • For $600 you can buy a disk that can store all of the world’s music
  • 30+ billion pieces of data are added to Facebook every month
  • 72 hours of video are added to YouTube every minute
  • By the end of 2012, comScore was capturing 1.4 trillion digital interactions per month
  • 92% of the world’s data was created in just the past two years
  • 30% of banner ads on websites are never seen by end users

 

All of these impact you if you do the marketing and advertising for your own business.  Certainly the number of smart phones has impacted our world in many ways.  Big stores like Target were getting hurt by smart phones as customers would visit their stores, check out displayed merchandise, then check their smart phone to see if they could get a better price for that item on line.  Usually, they could.  Target was fast becoming a free showroom for Internet Merchandisers like Amazon.  Just recently, Target announced that it was matching on line pricing in their stores in order to stay competitive.  Is this same thing happening to you?

Another fact in the list above talks about the amazing amount of video that’s being added to YouTube by the minute.  Web users, whether or laptops, smart phones, or tablets, love videos.  How many videos do you have posted on YouTube that are also viewable on your website?

And finally, don’t let that last stat about banner ads get you down.  The reason not all banner ads are seen is that some get pushed down the page where users never go.  Don’t buy the cheap banner ads that wind up at the bottom of a page.  Go for the ones along the top or upper sides.  They cost more for a reason.  Another stat that went along with this one, is that the average click through rate is about .1%.  That means that 1 out of every thousand users actually click on your banner to visit your website or landing page.  But don’t despair.  Consider that anyone who clicks on your ad probably has an interest in your produce or service, or they wouldn’t have clicked at all.  And when you consider the huge numbers of people who are exposed to your banner ad, you still wind up with a fairly sizable number of visitors to your site or landing page.

“Big Data” is too big to ignore.  Digital advertising is the fastest growing segment of all advertising.  You need to jump into the digital pool with your YouTube videos, search engine ads, social media, and online banner ads.  If all of this is a bit new and confusing, remember, that as an internet marketing agency, we here at King Marketing, Inc. partner with businesses in Fort Wayne and Northern Indiana to help them navigate and proft from the world of  “Big Data.”

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BCS Championship game a disappointment for Irish fans, but not for ESPN

Jan 9

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It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up.  According to Neilson, the people who keep track of who’s watching what, 15.7 percent of all Americans households were watching the game.  The audience peaked at around 20% before dropping down to about 11% in the last quarter.  It still turned out to be the second most watched program on cable TV in the last two years.  Fort Wayne, unlike the top 50 or so TV markets around the country, doesn’t get overnight ratings.  In Indianapolis, however, the game scored a 26.7 rating.  It peaked at 34.3.  About one out of every three households were watching the game.   Had the score stayed closer, the game certainly would have been one of the most watched ever.  Notre Dame may not have the number one football program this year, but interest in the Irish nation wide is still phenomenal.

 

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There’s a new Gorilla in Town

Jan 8

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production | No Comments

In September 2012, there were 289 millions people in the United States who owned at least one TV.

In that same month, there were 278 millions people in the United States using the internet.

This according to Nielsen’s U.S. Consumer Usage Report for 2012.  People spend a lot more time watching TV, however, than they do using the internet.  The average person watches almost 145 hours of TV each month, spending only 28-1/2 hours a month on line.

That gives any TV advertiser plenty of opportunity to reach their target market.

But now, the internet has become a major player in the attention span of consumers.  And the trend is for people to watch TV while surfing their smart phones and tablets.

The take away here is that things are changing.  It’s not that TV advertising is no longer effective.  It’s more like you need a good internet strategy to work along with your TV advertising.

Or, to put it another way, TV is still the 2,000 pound gorilla, while the internet has become the 1,000 pound gorilla.  You simply can’t ignore either one of them.

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Video, last year’s big new thing, gets even bigger in 2013

Jan 7

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production | No Comments

I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places.  So what did I do?  Like millions of other people, I searched YouTube to find an installation video for this particular chair, and guess what?  I found one.

At the midway point of last year, there were almost 10 billion videos posted on YouTube, so why should I doubt for a minute that I would be able to find an installation video for the particular chair I was working on?  Today, do you doubt that any viable business in the world does not have at least a simple do it yourself website?  And any more, can we believe that there is any viable business that does not offer web videos either on their site, or on their YouTube Channel.

Last year at this time, marketing blogs were making New Year’s predictions for very large growth in web video for 2012.  While a lot of predictions just sort of go away, this one certainly was right on the money.  On line video became so big last year, that it spawned a new ad media, Pre-Roll Video.  Pre-Roll Video is that fifteen or thirty second paid video that runs before you get to see the video you really want to see, like the latest Grumpy Cat video.  When we watched it, we had to sit through a Folger’s Coffee pre-roll ad.  You may get a different ad depending particularly on your location.  Pre-Roll ads were probably the big new thing of 2012.

Whether it’s a Pre-Roll ad, a how to use your product video, or just a simple video tour of your business, video is no longer a luxury, but just like your website, an online necessity.  You can check out some of the video we produced for clients in 2012 on our Youtube Channel by clicking here.  I promise, you won’t have to sit through any pre-roll ads before you can watch, but we did produce Pre-Roll videos for clients last year.  If you want to learn more about Video or Pre-Roll video ads and how to get yours up on the internet, contact us today.

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Can Search Engine Optimization (SEO) replace all other Advertising?

Jan 4

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I was watching the TV program “Shark Tank” on ABC the other night.  On this program, people with new businesses or new business ideas, make a pitch to five or six really rich people in an effort to get them to invest.  That’s all interesting, but has nothing to do with this post.  What interested me was a comment made by one of the business owners while he was making his pitch.  He was giving the Sharks his sales figures, which were fairly impressive.  Then he told them that he made all of his sales on line without any paid advertising at all.  Turns out he is an expert at Search Engine Optimization (SEO), and instead of spending money on ads, spends his time keeping his website on top of the search engine results.

So, it got me thinking.  I already believe the Search Engine Optimization should be considered a form of advertising, along with newspaper, radio, TV and outdoor.  It might even be the best of all forms of advertising, except word of mouth, which is what social media is all about.

 

But could you actually replace all other advertising and only rely on Search Engine Optimization?

Think about this.  When you run a print or broadcast ad to a mass market, the vast majority of those who see/hear your ad, don’t need or want to your product right now.  For example, let’s say you have an auto repair shop.  You run an ad on the radio during the morning when people are driving to work.  If their car is running fine, they aren’t interested in your services.  If their car is making some kind of funny noise, then they will give your ad rapt attention.

On the other hand, I believe that almost everyone who searches “Auto Repair-Their Town” on Google is in need of auto repair.  Why would anyone search for auto repair unless they needed it?  LOLCat sites are funny, but auto repair sites simply aren’t very entertaining, so why search for one unless you really need it.

So, while traditional mass media such as radio and TV rely on reaching huge numbers of people with the belief that some small percentage will need your product or service, On the other hand, almost 100% of search engine users want or need the product they are searching for right now.

Which group of people do you want to reach?  The large mass of people with a low percentage of potential buyers? Or the search engine users who are 100% potential customers?

You have a website (everybody does,) and you do show up in search engines (almost every, but not all websites do, eventually.)   But here is the important fact:  The vast majority of searchers only click on the first, second or third site they see.  Therefore, when a person with a broken auto searches for “Auto Repair-Their Town,” and your auto repair website is not listed in the top three results, chance are real good they won’t ever give you a chance.  On the other hand, the top three listed sites have a very good chance of wrapping up almost all of the web search generated business.

So, it really is possible to advertise using only Search Engine Optimization, and generate a great deal of business as a result.

Are there great reasons to still advertise on radio, TV, and/or print media?  Yes, but given the affordability of Search Engine Optimization by Internet Marketing firms like ours, (King Marketing, Inc.,) why would you not want to make sure before anything else, that your website will be easily found and clicked on by web searchers, people who really want or need your products or services right now.

By the way, the term “Auto Repair” is search over two million times every month in the United States alone. The term “Auto Repair Fort Wayne” is searched about 1,000 times per month.  To see which three auto repair sites show up on top of a Google search for “Auto Repair Fort Wayne,” click here.  To watch our video about Search Engine Optimization, click here.  To spend the next ten minutes wasting your time, click here.

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