Posts Tagged fort wayne

Local Radio versus the Internet…A battle heading for a car near you

Mar 9

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So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting. Sounds like a good deal for local radio stations, who have the rapt attention of over a 100,000 drivers for almost an hour every day. Still radio managers and owners are worried, and what their worried about is the internet. More and more car companies are offering internet services on the dash board, and that means that commuters will have choices other than their local radio stations. As you know, you can listen to almost any radio station anywhere in the world on line, or on your smart phone. And a lot of people listen to music services like Pandora or Spotify, but until now, you needed to be tied to a desktop computer or use your phone to listen to these. Over the coming years, that will change fast, as internet service becomes common in the American automobile.

Anyway, 83% of the radio managers surveyed said they thought internet radio would be a threat to local radio. What do you think? If you had the option right now, would you spend your 20 minute ride to work listening to local radio, or something on line?

Tags: Advertising, fort wayne, internet marketing, King Marketing, local radio, Pandora, search engine optimization, SEO, Social Media, Spotify

How Long does it take to get to work in Fort Wayne?

Mar 7

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According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio. So, just how much time does it take the people ofFort Wayneto get to and from work? About 21 minutes. That puts the Summit Cityabout in the middle of the pack for commute times. The longest commutes are for people in Sussex County,New Jersey, part of the New York metro area, where the average commute time is almost 38 minutes. Looking for a place to live with the shortest commuting time? TryGrand Forks,ND, with an averge commute time of 15 minutes.

MostFort Waynecommuters leave the house between 7 and 8am. If you’d like to see all the data, click here.

An article in the Fort Wayne Journal Gazette today (March 7, 2013) discusses 200 Census Data that shows more and more Allen County, Indiana workers are coming from other counties, particularly Whitely and DeKalb counties. This trend which started many years ago, is likely to increase the average commute time for the market, making it easier for businesses to reach potential buyers for a great amount of time each morning and afternoon. You can read that article here.

So, how long is your commute, and do you spend it listening to the radio?

Tags: Advertising, arbitron, fort wayne, internet marketing, King Marketing, radio, search engine optimization, Social Media, web design

Serious toned Commercials and The Ravens ruled on Sunday

Feb 5

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When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last Sunday, Dodge Ram Trucks received both. It was the third most Super Bowl ever, and one of the largest TV audiences in over twenty years. Now, the companies that talk with viewers and rate the power of every commercial run during the event, say the most effective ad of the day belonged to Dodge Ram Trucks. While we often expect to see a lot of humorous ads in the big game, this year, the serious themed commercials scored highest with viewers. Maybe the funny ads weren’t that funny, or maybe it’s just a reflection of where our collective consciousness is right now.

You can see all of the Superbowl TV spots here. And you can view the Dodge Ram commercial above.

Tags: Advertising, best superbowl commercial, dodge ram trucks, fort wayne, King Marketing, search engine optimization, super bowl commercials, super bowl TV commercials, TV advertising, YouTube

Enter the World of “Big Data”

Jan 14

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Have you seen or heard of the term “Big Data?” It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years. Gian Fulgoni, The Executive Chairman of ComScore, a company that measures the digital world, recently posted this list of interesting digital facts demonstrating the growth of “Big Data:”

Today’s smartphone would have been the most powerful computer in the world in 1985
120 million people in the U.S.now own smartphones, up 30 million in just the past year
For $600 you can buy a disk that can store all of the world’s music
30+ billion pieces of data are added to Facebook every month
72 hours of video are added to YouTube every minute
By the end of 2012, comScore was capturing 1.4 trillion digital interactions per month
92% of the world’s data was created in just the past two years
30% of banner ads on websites are never seen by end users

All of these impact you if you do the marketing and advertising for your own business. Certainly the number of smart phones has impacted our world in many ways. Big stores like Target were getting hurt by smart phones as customers would visit their stores, check out displayed merchandise, then check their smart phone to see if they could get a better price for that item on line. Usually, they could. Target was fast becoming a free showroom for Internet Merchandisers like Amazon. Just recently, Target announced that it was matching on line pricing in their stores in order to stay competitive. Is this same thing happening to you?

Another fact in the list above talks about the amazing amount of video that’s being added to YouTube by the minute. Web users, whether or laptops, smart phones, or tablets, love videos. How many videos do you have posted on YouTube that are also viewable on your website?

And finally, don’t let that last stat about banner ads get you down. The reason not all banner ads are seen is that some get pushed down the page where users never go. Don’t buy the cheap banner ads that wind up at the bottom of a page. Go for the ones along the top or upper sides. They cost more for a reason. Another stat that went along with this one, is that the average click through rate is about .1%. That means that 1 out of every thousand users actually click on your banner to visit your website or landing page. But don’t despair. Consider that anyone who clicks on your ad probably has an interest in your produce or service, or they wouldn’t have clicked at all. And when you consider the huge numbers of people who are exposed to your banner ad, you still wind up with a fairly sizable number of visitors to your site or landing page.

“Big Data” is too big to ignore. Digital advertising is the fastest growing segment of all advertising. You need to jump into the digital pool with your YouTube videos, search engine ads, social media, and online banner ads. If all of this is a bit new and confusing, remember, that as an internet marketing agency, we here at King Marketing, Inc. partner with businesses in Fort Wayne and Northern Indiana to help them navigate and proft from the world of “Big Data.”

Tags: Advertising, big data, digital marketing, fort wayne, internet marketing, King Marketing, search engine optimization, Social Media, web design

BCS Championship game a disappointment for Irish fans, but not for ESPN

Jan 9

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It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up. According to Neilson, the people who keep track of who’s watching what, 15.7 percent of all Americans households were watching the game. The audience peaked at around 20% before dropping down to about 11% in the last quarter. It still turned out to be the second most watched program on cable TV in the last two years. Fort Wayne, unlike the top 50 or so TV markets around the country, doesn’t get overnight ratings. In Indianapolis, however, the game scored a 26.7 rating. It peaked at 34.3. About one out of every three households were watching the game. Had the score stayed closer, the game certainly would have been one of the most watched ever. Notre Dame may not have the number one football program this year, but interest in the Irish nation wide is still phenomenal.

Tags: Advertising, fort wayne, internet marketing, King Marketing, TV advertising

Video, last year’s big new thing, gets even bigger in 2013

Jan 7

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production | No Comments

I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an installation video for this particular chair, and guess what? I found one.

At the midway point of last year, there were almost 10 billion videos posted on YouTube, so why should I doubt for a minute that I would be able to find an installation video for the particular chair I was working on? Today, do you doubt that any viable business in the world does not have at least a simple do it yourself website? And any more, can we believe that there is any viable business that does not offer web videos either on their site, or on their YouTube Channel.

Last year at this time, marketing blogs were making New Year’s predictions for very large growth in web video for 2012. While a lot of predictions just sort of go away, this one certainly was right on the money. On line video became so big last year, that it spawned a new ad media, Pre-Roll Video. Pre-Roll Video is that fifteen or thirty second paid video that runs before you get to see the video you really want to see, like the latest Grumpy Cat video. When we watched it, we had to sit through a Folger’s Coffee pre-roll ad. You may get a different ad depending particularly on your location. Pre-Roll ads were probably the big new thing of 2012.

Whether it’s a Pre-Roll ad, a how to use your product video, or just a simple video tour of your business, video is no longer a luxury, but just like your website, an online necessity. You can check out some of the video we produced for clients in 2012 on our Youtube Channel by clicking here. I promise, you won’t have to sit through any pre-roll ads before you can watch, but we did produce Pre-Roll videos for clients last year. If you want to learn more about Video or Pre-Roll video ads and how to get yours up on the internet, contact us today.

Tags: Advertising, fort wayne, internet marketing, King Marketing, Pre-Roll, pre-roll ads, Pre-roll Video, search engine optimization, Social Media, TV advertising, web design

Why You need a Mobile Version of Your Web Site

Dec 4

Posted by admin in Design, Marketing/Advertising, Web Design | No Comments

The mobile version of our King Marketing website as it appears on a smart phone.

Think about how you access web sites outside of work. Do you find you’re doing it more and more from your phone or table, rather than your desk top? Are you looking things up while your shopping? Do you watch TV and check out sites on your phone or tablet at the same time?

If you answered yes to any of these questions, than we’re happy to announce that you are normal. In general, more web sites are being accessed by mobile devices today than by the traditional desk top computer.

Here’s even more sobering numbers. According to research performed by Google, 61% of users will quickly leave a site on their mobile device if they can’t quickly find what they want. In other words, if your website isn’t mobile friendly, mobile users will leave it quickly.

So, if more and more people use their mobile devices to visit your website, and if they don’t find your website mobile friendly, you’re going to lose business.

Don’t lose business. Instead, let us create a mobile version of your current website. That way, desktop users will still go to your regular site, while mobile users will automatically go to your mobile site. Everyone gets an easy way to go through your website. Web traffic goes up, and business goes up.

Here at King Marketing, Inc., in addition to building great websites for desktops, we also build websites for mobile devices.

Tags: Advertising, fort wayne, internet marketing, King Marketing, mobile website design, search engine optimization, Social Media, web design

Dividing our Media Time

Aug 30

Posted by admin in Design, Internet Marketing / Online Marketing, Marketing/Advertising, Web Design | No Comments

It’s 8:30 on a Thursday nigh and there you are, sitting and waiting for your new TV commercial to run in the local break between “Big Bang Theory” and “Two and a Half Men.” What a great time slot. Lot’s of people are watching. Or are they?

True, a lot of people are sitting there with the TV’s tuned to their local CBS station at8:30 on a Thursday night. The problem is, in addition to watching TV, they’re also very likely to be using their smart phone, or tablet, or PC at the very same time.

You may have heard that hardly anyone just watches TV anymore, without simultaneously surfing, Twittering, or otherwise engaged in using some other shiny new tech device. Now, we have new research from Google that backs this idea up.

The Big Four Media today are TV, Smart Phone, Tablet, and PC. As a nation, we’re on these devices, in some combination, about 4.4 hours per day.

Of these, people watch TV the most, about 43 minutes a day. But, 77% of the time, we are also using a second device, usually a smart phone or tablet, at the same time.

Not only do these four devices hog most of our available media time every day, leaving us with precious little time to read a newspaper or magazine. And when we are watching TV, we’re dividing our attention, or at least augmenting it by perhaps following a Twitter Feed about the program on our TV screen. That’s why TV programs now actually run the Twitter feed along the bottom of the screen during their programs.

Smart phones are used in the shortest bursts and for only a total of 17 minutes each day. On the other hand, Smart phones is where people begin the process. After getting information from their small screen smart phone, they usually move to a larger screen to finish. Smart phones initiate the marketing process, but they may not complete it.

You can read about this study here.

The tech world changes quickly, so it’s hard to make predictions, however, right now, here’s how it looks. Transactions will begin on smart phones, and move on from there.

Businesses that master smart phone marketing will profit better than those who rely on customers eventually finding you on TV, or their PC or tablet, or certainly by just wandering into your physical location.

How does your web site look on a smart phone? We can create a smart phone version of your website that mobile users will see, while PC users will continue to see your current site. Call us at (260) 489-2884 and learn more about it. Learn more about us and our Internet Marketing Programs by clicking here.

Tags: Advertising, fort wayne, internet marketing, King Marketing, search engine optimization, Social Media, Twitter, web design

More TV viewers are getting their TV from the Internet

Aug 2

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Who would have predicted ten years ago that one day people would disconnect their cable and antennas from their TV sets, and rely on the internet as the source of their TV programs. Of course, we know that’s happening, and now we know how fast. As of February of 2012, 10.4 percent of homes had an IPTV (internet protocol TV, or set that allows for a direct connection to video that is watchable on TV but streamed from the internet), This according to a new study from Nielsen, the people who monitor what everyone watches on TV. This number has doubled in just one year. One big source of programs for people with IPTV is Netflix. Interstingly enough, Netflix’s video streaming is down subatantially this week. The reason appears to be the Olympics. Every night, about a quarter of everyone in the US watching TV is watching the Olympics. Even with so many people complaining about NBC’s coverge, Olympic viewing is on a record pace. Of course, NBC is streaming a great deal of Olympic coverage, which must be great news for that 10.4% of people with IPTV setups. After several hours of Synchronized Diving, I started looking for an HDMI cable to connect our computer to the TV to try to find some other Olympic competition.

Of course, the bottom line here is technology is creating new ways for people to use media, which makes it ever more challenging to reach consumers who are now dividing their attention among many channels, and even technologies. Working with new technologies and finding new ways to reach your market is what we do. For example, we can run your 30 second commercial on line and target it to your geographical market. Remember, the Chinese symbol for danger is the same symbol used for opportunity.

Tags: Advertising, fort wayne, internet marketing, King Marketing, search engine optimization, Social Media, TV advertising

Traditional network TV viewing plummets in First Quarter

Jul 19

Posted by admin in Internet Marketing / Online Marketing, Marketing/Advertising | No Comments

The Internet keeps growing, while tradtional media keeps dropping. In the past, we’ve talked about how much newspaper has dropped off in both subscriptions and advertising. Now, we’re starting to see major erosion of viewers from the traditional broadcast networks, ABC, CBS, NBC, and Fox. Today with Cable TV, and with many people starting to watch TV programs online, the big four broadcast networks are no longer dominant, and while their viewership has declined now for fifteen straight quarter, it’s really starting to take off now, dropping 9.5% in the last quarter, the biggest drop every.

All this means that it is more difficult for advertisers to reach their buyers. How easy it must have been back in the day when we only had three channels, and you had to watch ABC, NBC, and CBS because you had no other choices. You could run your ad on any one of those stations, and be seen by at least 25% of the people in Fort Wayne and Northeast Indiana. TV advertising is no less effective, but it is much harder to reach your target than ever before, and getting repetition is even more challenging.

Where are you having success with your advertising?

Broadcast television ratings have been falling for years. But the steepness of that drop has been accelerating.

That’s the conclusion of a new report from Nomura Equity Research examining live and live-plus-three-day commercial ratings (C3), the currency used by media buyers and networks to buy advertising time during the upfront.

The report finds that live TV viewing has declined for 15 straight quarters, a development closely tied to the rise of the DVR.

Dips in C3 viewing for broadcast have been much bigger than for cable. C3 viewership dipped 9.5 percent during second quarter, compared to a 0.4 percent dip for cable.

It was the biggest quarter-to-quarter non-Olympic-related dip since the C3 metric emerged four years ago.

“There is no way to sugarcoat this: broadcast has taken a beating in 2Q, down almost 10 percent year to year in C3, while cable has emerged relatively unscathed in terms of viewership erosion,” notes the report.

“This is the second straight quarter of substantial broadcast declines and we will continue to monitor the situation.”

Nearly every broadcast network saw year-to-year declines in second quarter, which runs April to June, with CBS the lone gainer.

CBS was up 8.4 percent in C3 ratings during the quarter.

ABC was down 9.7 percent, NBC was down 11.8 percent and Fox, which won the May sweeps in adults 18-49, was down 18.7 percent, largely reflecting big declines for “American Idol.”

Live viewership was also way down during second quarter. Among adults 18-49, it plunged by 15.3 percent for broadcast and 4.3 percent for cable.

As for who sees the biggest gains from live to C3 rating, Fox continues to lead that category. The network’s C3 ratings jump 20.7 percent over its live rating.

CBS, ABC and NBC are all about equal at a 12.8 percent, 12.6 percent and 12.5 percent gain apiece.